Features
Questions About Consumer Behavior
H. Christopher Peterson, Simone Valle De Souza & Joseph Seong
In this fourth installment of frequently asked questions (FAQs) about indoor farming, the OptimIA Economics Team presents their latest consumer survey results concerning consumer preferences and willingness to pay for Indoor Ag-grown leafy green lettuce attributes. Parts 1, 2 and 3 were in the May, August and November 2022 issues of Inside Grower.